Erik Gaderlund (erikg@macconnect.com)
Mon, 25 Jan 1999 21:15:08 -0800
>
>I found this info on the song in a newsgroup:
>
>From _Adweek_, 18 January 1999:
>
> "The soundtrack for the Jetta ad was composed by Pete DuCharme
>of Somerville, Mass., who was given the assignment from [Arnold
>Communications creative director Lance] Jensen, a longtime acquaintance,
>after the spot had been filmed. DuCharme was specifically asked to
>write the music at 94 beats a minute--the cadence, it turns out, of a
>brisk walk--so that the physical movement in the ads could be in harmony
>with the chords. During the shoot, that beat was blared over
>loudspeakers 'to keep everyone in sync,' [creative director Alan]
>Pafenbach says. 'It's a wonder we weren't arrested.'"
>
>---------------
>If you want to get a copy of the song, you better have VCR ready to go.
>
And, we were complaining that the ads were co-opting the 'good' music, and,
not giving anything to the music writers.
erik g
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