Re: apple, vw, MTV give indies the short end, or...

From: Juuso Koponen (mekaanikko@nutempo.com)
Date: Tue Jan 23 2001 - 08:56:43 CET

  • Next message: sebastian stang: "Re: Homegrown - Unfazed Mermaid"

    > It is important to note that appearing as background music for a hip TV ads
    > or a reality based TV program is not public recognition, it is simply
    > exposure. Exposure that is really not that effective either: no credits, no
    > resources to find out who the artist is...you just have to hope that your
    > local record store employee watches enough TV to know "that song from the VW
    > Beetle commercial." [or your lucky enough to draw on the informed resources
    > of the AJ list ;-)]

            Although that is true enough, there are loads of examples of a track
    gaining the critical momentum in sales by being used in a commercial.
    Think of Tamba Trio's version of "Mas Que Nada" in the Nike's "airport"
    commercial - nowadays each record featuring that track carry the sticker
    "includes 'Mas Que Nada' as seen in the airport commercial" or something
    alike. Or about any track featured in a Levi's commercial.
            And I do dig the Finnish coffee commercial featuring Kerri Chandler &
    Joe Clausell with "Escravos de Jo", although the single didn't quite
    skyrocket in sales after the airing of that commercial.. =) BTW, what's
    the drill with that track anyway? Ie., who's song is it originally and
    who has covered it previously?

    -- 
    "Betwixt decks there can hardlie a man catch his breath by 
    reason there ariseth such a funke in the night..."
                                              - W. Capps, 1623
    

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