"AJ" was something eddie and giles p. coined at the height of the ACID
HOUSE frenzy (late '87-'88) to garner immediate press attention (which
is almost
everything in the UK) for a very legitimate style of music by very
trivial means.
i have always felt it does the music (particularly the "played" - not
sample
produced AJ) a substaintial dis-service by making it sound like this
month's
(UK) flavor of the week.
in LA Hollywood records now have huge outdoor posters up, that just
says ACID
JAZZ, and then in tiny lettering below...lists the 4 artists albums
names that
are coming out under their new stateside deal with AJ the label...
how about marketing the quality and diversity of the music, instead of
riding
(6 years later!) on a gimmicky catch phrase? No, that requires
thinking,
sensitivity, and some patentence... they gotta move those units NOW
.to pay
for that big chunk of change they handed to my pal eddie piller...
major labels ....yeeech !
xoxo.... to all of you.
paul moshay
vice-prez marketing
delicious vinyl records, inc.
----------------------------------------------------------------------
---------
>>On Thu, 26 Oct 1995, Steven wrote:
>>
>>> I really doubt the name of the label that releases the material
came first
>>> and the lifestyle and vibe of the culture came after. Nada, no
way! The
>>> culture existed and from whence came the label. sorry...
>>
>>I wasn't saying that the label came before the lifestyle and vibe,
just
>>that the name 'Acid Jazz' was a name that was taken for a label. The
>>term Acid Jazz was kicking around before the label was, but now that
it's
>>a label's name, it seems to be silly to use it as a term to describe
a
>>genre of music.
>
>If a label had taken the name Be-Bop the genre still keeps the name.
The
>use as a genre is stronger than is for the name of the label, agreed?
And
>in fact, the genre /style will continue for years to come whereas the
label
>will likely to pass . I'd like to add that I don't intend to be
>adversarial on this, I just think it's an inapproprite understanding
of the
>term.
>
paul moshay
ir001434@interramp.com