Gordon Hurd (ghurd@yahoo-inc.com)
Wed, 7 Oct 1998 13:16:41 -0700
On Wednesday, October 07, 1998 7:04 AM, Jeremy Hollister
[SMTP:jeremy@mte.com] wrote:
> Thing about TV ads is that more and more people who listen to good music
> are creating the spots hence the increase in good music on TV, likewise
> the Audio post houses are getting "hipper" as well, which aside from the
> pure capitalism of it, allows for better design to get aired, which is
> good for those people who are designers and those who appreciate it.
>
Excuse me for being a party pooper but I have to say that the use of "hip"
music in tv advertisments is frankly a damn shame. VW, Banana Republic, the
Gap, Burger King, Levi's--it's all the same thing. Corporations whose
blatant voracious appetite for new consumers and demographics to plague
with their shitty products are raping the catalogs of underground labels or
classic anthems from times gone by. Burger King's use of "Loving You" to
advertise Pillsbury sweet rolls for breakfast, VW using the Orb to
captivate twentysomethings into purchasing their tacky new car. It's all
brash commercialism that should be stopped, but in a free market there is
no recourse. Except of course to stop patronizing the guilty conglomerates.
At some point I believe you have to stop and ask yourself and others what
cultural value comes out of using the Orb in a commercial. None. I'm not a
mind reader but I'm sure such music was created to help uplift people or
bring the listener into the artist's mind, not to hypnotize you into being
the proud owner of 50 pairs of Easy Fit khakis....
I know that this has been said before, but I had to put in my two cents,
especially since someone brought up the VW ads, which to me are the worst
example of this type of disgusting commercialism that exists in the world.
End rant.
This archive was generated by hypermail 2.0b3 on Wed Oct 07 1998 - 22:17:55 MET DST