Niraj Agarwalla (niraj@shore.net)
Mon, 25 Jan 1999 17:07:43 -0500 (EST)
I found this info on the song in a newsgroup:
"The soundtrack for the Jetta ad was composed by Pete DuCharme
of Somerville, Mass., who was given the assignment from [Arnold
Communications creative director Lance] Jensen, a longtime acquaintance,
after the spot had been filmed. DuCharme was specifically asked to
write the music at 94 beats a minute--the cadence, it turns out, of a
brisk walk--so that the physical movement in the ads could be in harmony
with the chords. During the shoot, that beat was blared over
loudspeakers 'to keep everyone in sync,' [creative director Alan]
Pafenbach says. 'It's a wonder we weren't arrested.'"
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If you want to get a copy of the song, you better have VCR ready to go.
-- Niraj Agarwalla -- niraj@shore.net -- http://www.shore.net/~niraj GO RED SOX!!!!
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