Hi. Sorry this hasn't reached you until now. Apparently my hi-speed provider
won't allow me to respond to "lists." Regardless, here's some info below.
Please feel free to share it with others and/or contact me if you have
anymore questions. I'm happy to help in anyway I can.
xo
holly a d a m EMAIL souljazzs
310.392.1962
>
>>
>>
>> From: "Holly" <hollya d a m EMAIL souljazzs@earthlink.net>
>> Date: Monday, January 21, 2002 6:03 PM
>> To: "steph99" <beleza@speakeasy.net>, <acid-jazz@ucsd.edu>,
>> <sisterdjs@hyperreal.org>
>> Subject: Re: [sisterdjs] syndicated radio shows?
>>
>> Hi,
>> The show is aired on KCRW out of Santa Monica College in Santa Monica, CA.
>> Go to www.kcrw.org and perhaps you can find the information you need. They
>> are a NPR station. (National Public Radio)
>>
>> Although sometimes a station has to PAY for a syndicated show, othertimes
>> the owners of a particular show may be trying to air their show on as many
>> stations as possible in exchange for airtime....meaning, your station plays
>> the show and you give up a certain amount of "inventory" (commercial time)
>> where they themselves sell the advertising and air it on your station. Being
>> as Giles Peterson's show is on a NPR station, they may not sell airtime so
>> I'm not sure what the exchange is. Either way, find out what their deal is
>> by asking. They may ask you these questions.....
>> 1) Are you a commercial or public radio station? (Profit or
>> not-for-profit?)
>> 2) How many WATTS is your station?
>> 3) What is your coverage area? (What geographical area does your station
>> broadcast to?)
>> 4) Do you have ratings in your market? (Arbitron ratings)
>> 5) How many listeners do you have?
>> 6) What are your demographics?
>>
>> If you give them the answers to these questions (and perhaps others they may
>> have), perhaps you will give them the "right" answers. It's all about
>> exposure for them, and ultimately $$ for someone.
>>
>> Give it a shot. Don't be afraid. The worst answer you could hear is "no",
>> but perhaps they'll say "yes". It's OK if you tell them that you're not sure
>> how syndication works. It'll be a good learning experience.
>>
>> Best of Luck to you. I've been in radio for 14 years and am happy to share
>> my knowledge about broadcasting with any of my Sisters.
>>
>> xo holly a d a m EMAIL souljazzs
>> Los Angeles, CA
>>
>>
>> ----- Original Message -----
>> From: "steph99" <beleza@speakeasy.net>
>> To: <acid-jazz@ucsd.edu>; <sisterdjs@hyperreal.org>
>> Sent: Saturday, January 19, 2002 12:10 AM
>> Subject: [sisterdjs] syndicated radio shows?
>>
>>
>>> Does anyone have any experience trying to convince a radio station to air
>> a
>>> syndicated a radio show? I was chatting with my good friend vikter
>> duplaix
>>> tonight (he walked in just as i was dropping "That Night"...I didn't even
>> see
>>> him there. It was pretty funny. =) and we were lamenting the sorry state
>> of
>>> things and he had an ingenious idea: get Gilles Peterson syndicated on a
>> local
>>> station.
>>>
>>> We have a good free-form college station but they probably couldn't afford
>> it,
>>> and a "college" public radio station that would be appropriate and has
>> carried
>>> some really fascinating shows in the past, but in recent years has
>> switched to a
>>> all-alterna-folk-all-the-time format. but the listening demographic
>>> wants desperately to be soulful and diverse.
>>>
>>> any advice on how to make a pitch, how to find out pricing and anticipated
>>> audience, bascially how to make it happen, would be GREATLY apprciated. I
>>> understand it airs somewhere in LA...any info? c'mon you radio DJs, help
>> a
>>> sister out!
>>>
>>> -99
>>>
>>
>>
>
This archive was generated by hypermail 2b30 : Tue Feb 05 2002 - 09:37:25 CET