Re: "Shawday"

Elson Trinidad (elson@westworld.com)
Thu, 16 May 1996 17:36:51 -0700 (PDT)


On 16 May 1996, Peter Wang wrote:

> You've probably heard of her and didn't know it. She's SADE (pronounced
> Sharday) and

"shar-day"?!? AAARGH!!!

One of the stupidest things in terms of record industry publicity was the
pronouncing the stage name of a certain Helen Folsade Adu, the
Nigerian-born, British-bred singer with the soul and jazz influence...

Her US label, CBS (Now Sony) even went as far as providing the
pronounciation of her name on the spines of her records, tapes and CDs of
her debut album, "Diamond Life" : "SHAR-DAY" Leaving Americans confused
as to where the silent "R" is, but conforming to the suggested
pronounciation anyway.

The stupidity lay in the fact that CBS forgot that American and British
people generally have different pronounciations of vowel sounds, so what
a person who lives by the Thames would spell the phonetic pronounciation
of "Sade" would be different than a person who lives by the Hudson
(actually, that person would be saying, "Shwa-day," but you get the
point...).

Either accent, It's pronounced, "Shah-day," anyway.

-30-
=========================================================================
Elson Trinidad, Los Angeles, CA * elson@westworld.com
http://www.westworld.com/~elson
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JIBE - Get on up - let your body slide
JIBE - Get on down - make you feel good inside
JIBE - Get on up - let the rhythm put you out of control
JIBE - Get on down - Cos I know you got the soul